{"id":19743,"date":"2025-12-14T06:05:09","date_gmt":"2025-12-14T05:05:09","guid":{"rendered":"https:\/\/paperwise.eu\/?p=19743"},"modified":"2026-08-29T10:45:18","modified_gmt":"2026-08-29T08:45:18","slug":"tipa-et-paperwise","status":"publish","type":"post","link":"https:\/\/paperwise.eu\/fr\/tipa-et-paperwise\/","title":{"rendered":"TIPA et PaperWise : des emballages jetables compostables avec le look and feel authentique du papier"},"content":{"rendered":"\n<section class=\"section-hero-paperwise text-color-light\" >\n    <div class=\"hero-background \" style=\"background-image: url('https:\/\/paperwise.eu\/wp-content\/uploads\/2025\/12\/paperwise-eco-friendly-paper-board-agri-waste-story-top-images3.jpg');\">\n\n        \n        <div class=\"container-fluid h-100 pt-4 pb-4\">\n            <div class=\"row h-100\">\n                <div class=\"col-12 d-flex align-items-end\">\n                    <div class=\"hero-content\">\n                        \n                        \n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<script src=\"https:\/\/www.youtube.com\/iframe_api\"><\/script>\n<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n    \/\/ Vimeo can run immediately since the SDK loads synchronously enough\n    const heroVideos = document.querySelectorAll('.hero-video-wrapper iframe');\n    heroVideos.forEach(iframe => {\n        if (iframe.src.includes('vimeo.com')) {\n            const player = new Vimeo.Player(iframe);\n            player.getDuration().then(duration => {\n                player.on('timeupdate', data => {\n                    if (data.seconds >= duration - 1) {\n                        player.setCurrentTime(0).then(() => player.play());\n                    }\n                });\n            });\n        }\n    });\n\n    \/\/ Collect YouTube iframes to initialize once the API is ready\n    window._ytHeroIframes = document.querySelectorAll('.hero-video-wrapper iframe[src*=\"youtube.com\"]');\n});\n\n\/\/ This is called automatically by the YouTube API once it's fully loaded\nwindow.onYouTubeIframeAPIReady = function() {\n    if (!window._ytHeroIframes) return;\n\n    window._ytHeroIframes.forEach(iframe => {\n        const videoId = iframe.src.match(\/embed\\\/([^?&]+)\/)[1];\n        const parent = iframe.parentNode;\n        iframe.remove();\n\n        const ytDiv = document.createElement('div');\n        ytDiv.id = 'yt-hero-' + Math.floor(Math.random() * 10000);\n        ytDiv.classList.add('hero-video');\n        parent.appendChild(ytDiv);\n\n        new YT.Player(ytDiv.id, {\n            videoId: videoId,\n            playerVars: {\n                autoplay: 1,\n                controls: 0,\n                loop: 1,\n                playlist: videoId,\n                mute: 1,\n                modestbranding: 1,\n                disablekb: 1,\n                playsinline: 1\n            },\n            events: {\n                onReady: function(event) {\n                    const duration = event.target.getDuration();\n                    setInterval(() => {\n                        const current = event.target.getCurrentTime();\n                        if (current >= duration - 1) {\n                            event.target.seekTo(0);\n                            event.target.playVideo();\n                        }\n                    }, 800);\n                }\n            }\n        });\n    });\n};\n<\/script>\n\n\n<section id=\"section-text-block_aa7e0b83555333ea8273eafd107b4a5d\" class=\"section section-text\">\n    <div class=\"container\">\n        <div class=\"section-text__wrapper text-align-left\">\n\n                            <h2 class=\"section-text__heading\">\n                    TIPA et PaperWise : des emballages jetables compostables avec le look and feel authentique du papier                <\/h2>\n            \n                            <div class=\"section-text__content\">\n                    <p>Une r\u00e9volution a commenc\u00e9. Partout dans le monde, les consommateurs sont pr\u00eats \u00e0 r\u00e9duire, r\u00e9utiliser et remplacer les emballages conventionnels par des alternatives durables. Un glissement des emballages polluants vers des solutions alternatives est en train de na\u00eetre. Pr\u00eat ?<\/p>\n<p>TIPA et PaperWise le sont. Gr\u00e2ce \u00e0 leur collaboration synergique, le meilleur de deux mondes se combine : des emballages jetables enti\u00e8rement compostables avec le look and feel authentique du papier \u00e9cologique.<\/p>\n<h2>Compostable par conception<\/h2>\n<p>TIPA puise son inspiration dans l\u2019emballage de la nature, en regardant la peau d\u2019une banane, d\u2019une pomme ou d\u2019une orange : une couche protectrice qui se d\u00e9compose dans le sol sans r\u00e9sidus toxiques, microplastiques ou autres polluants. PaperWise partage cette vision \u00e0 sa mani\u00e8re. PaperWise produit, en r\u00e9sum\u00e9, du papier et du carton durables \u00e0 partir de d\u00e9chets agricoles. Inspir\u00e9 par le fait que rien ne se perd dans la nature. Fermer le cycle en donnant une seconde vie aux d\u00e9chets agricoles.<\/p>\n<p>Comme TIPA, PaperWise s\u2019en tient aux normes les plus \u00e9lev\u00e9es en mati\u00e8re de compostabilit\u00e9. PaperWise est, comme TIPA, certifi\u00e9 selon les normes de compostage domestique et industriel. Respectivement DIN CERTCO Home Compostable et EN 13432.<\/p>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div class=\"section-full-width-image-wrapper\">\n    <section class=\"section-full-width-image section-full-width-image height-medium parallax-enabled\" >\n                    <div class=\"image-container\">\n                <img decoding=\"async\" src=\"https:\/\/paperwise.eu\/wp-content\/uploads\/2025\/12\/paperwise-sustainable-paper-board-agri-wise-with-waste-story-images2.jpg\"\n                     alt=\"\"\n                     class=\"full-width-image\"\n                     loading=\"lazy\">\n            <\/div>\n            <\/section>\n\n    <\/div>\n\n<script>\n(function() {\n    const parallaxSection = document.querySelector('.section-full-width-image.parallax-enabled');\n    if (!parallaxSection) return;\n\n    const parallaxImage = parallaxSection.querySelector('.full-width-image');\n    if (!parallaxImage) return;\n\n    function updateParallax() {\n        const rect = parallaxSection.getBoundingClientRect();\n        const windowHeight = window.innerHeight;\n\n        \/\/ Check if section is in viewport\n        if (rect.bottom > 0 && rect.top < windowHeight) {\n            \/\/ Calculate scroll progress (0 to 1) relative to viewport\n            const scrollProgress = (windowHeight - rect.top) \/ (windowHeight + rect.height);\n\n            \/\/ Move image from -20% to +20% based on scroll progress\n            const movement = (scrollProgress - 0.5) * 40; \/\/ -20 to +20\n\n            parallaxImage.style.transform = `translate3d(0, ${movement}%, 0)`;\n        }\n    }\n\n    \/\/ Throttle scroll event for better performance\n    let ticking = false;\n    window.addEventListener('scroll', function() {\n        if (!ticking) {\n            window.requestAnimationFrame(function() {\n                updateParallax();\n                ticking = false;\n            });\n            ticking = true;\n        }\n    });\n\n    \/\/ Initial call\n    updateParallax();\n})();\n<\/script>\n\n\n\n<section id=\"section-text-block_fda3c20f2cd7854fc13f192ea20f0655\" class=\"section section-text\">\n    <div class=\"container\">\n        <div class=\"section-text__wrapper text-align-left\">\n\n            \n                            <div class=\"section-text__content\">\n                    <h2>Rendre accessibles les innovations en mati\u00e8re de durabilit\u00e9<\/h2>\n<p>TIPA et PaperWise partagent en outre la conviction que les emballages durables doivent \u00eatre pratiques pour toutes les parties concern\u00e9es. Les emballages durables doivent au moins \u00e9galer la dur\u00e9e de conservation et le niveau de protection des emballages conventionnels. Il ne doit par ailleurs y avoir aucun obstacle pour que les fabricants produisent le r\u00e9sultat souhait\u00e9. Pour changer le monde, il faut \u00eatre pragmatique.<\/p>\n<p>Les visions d\u2019avenir doivent fonctionner dans la vraie vie. PaperWise et TIPA le comprennent tous les deux. Pas seulement en mati\u00e8re de durabilit\u00e9 et de co\u00fbts de production, mais aussi sur le plan visuel. Pensez \u00e0 l\u2019imprimabilit\u00e9. Les emballages doivent s\u00e9duire le consommateur. C\u2019est l\u00e0 que PaperWise ajoute de la valeur aux emballages de TIPA. Le papier exerce sur le consommateur un attrait qu\u2019aucun plastique ne peut \u00e9galer.<\/p>\n<p>L\u2019emballage n\u2019est pas seulement une enveloppe pour la durabilit\u00e9, mais aussi un instrument de marketing. En fournissant un apport pratique pour les fabricants, TIPA et PaperWise rendent les emballages durables accessibles, sans compromettre la qualit\u00e9, les mettant ainsi \u00e0 la port\u00e9e de tous types d\u2019organisations, des petites et moyennes entreprises aux multinationales, non-profits et pouvoirs publics.<\/p>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div class=\"section-full-width-image-wrapper\">\n    <section class=\"section-full-width-image section-full-width-image height-medium parallax-enabled\" >\n                    <div class=\"image-container\">\n                <img decoding=\"async\" src=\"https:\/\/paperwise.eu\/wp-content\/uploads\/2025\/12\/paperwise-sustainable-paper-board-agri-wise-with-waste-story-images3.jpg\"\n                     alt=\"\"\n                     class=\"full-width-image\"\n                     loading=\"lazy\">\n            <\/div>\n            <\/section>\n\n    <\/div>\n\n<script>\n(function() {\n    const parallaxSection = document.querySelector('.section-full-width-image.parallax-enabled');\n    if (!parallaxSection) return;\n\n    const parallaxImage = parallaxSection.querySelector('.full-width-image');\n    if (!parallaxImage) return;\n\n    function updateParallax() {\n        const rect = parallaxSection.getBoundingClientRect();\n        const windowHeight = window.innerHeight;\n\n        \/\/ Check if section is in viewport\n        if (rect.bottom > 0 && rect.top < windowHeight) {\n            \/\/ Calculate scroll progress (0 to 1) relative to viewport\n            const scrollProgress = (windowHeight - rect.top) \/ (windowHeight + rect.height);\n\n            \/\/ Move image from -20% to +20% based on scroll progress\n            const movement = (scrollProgress - 0.5) * 40; \/\/ -20 to +20\n\n            parallaxImage.style.transform = `translate3d(0, ${movement}%, 0)`;\n        }\n    }\n\n    \/\/ Throttle scroll event for better performance\n    let ticking = false;\n    window.addEventListener('scroll', function() {\n        if (!ticking) {\n            window.requestAnimationFrame(function() {\n                updateParallax();\n                ticking = false;\n            });\n            ticking = true;\n        }\n    });\n\n    \/\/ Initial call\n    updateParallax();\n})();\n<\/script>\n\n\n\n<section id=\"section-text-block_db4034f0c0dd813b4698cef7e999bf3d\" class=\"section section-text\">\n    <div class=\"container\">\n        <div class=\"section-text__wrapper text-align-left\">\n\n            \n                            <div class=\"section-text__content\">\n                    <h2>Des fondateurs avec une vision<\/h2>\n<p>Les visions audacieuses ne suffisent pas \u00e0 elles seules.<\/p>\n<p>En 2010, Daphna Nissenbaum, cofondatrice et CEO de TIPA, a r\u00e9alis\u00e9 que l\u2019emballage des produits \u00e9tait in\u00e9vitable et s\u2019est demand\u00e9 comment emballer sans utiliser de plastique conventionnel et polluant.<\/p>\n<p>En fournissant au march\u00e9 des alternatives durables au plastique conventionnel, un meilleur cycle d\u2019emballage peut \u00eatre stimul\u00e9 dans toute l\u2019industrie. TIPA offre des solutions compostables pour toute la cha\u00eene d\u2019emballage, afin de promouvoir, soutenir et inspirer des solutions top-down pour les consommateurs.<\/p>\n<p>PaperWise a \u00e9t\u00e9 fond\u00e9 en 2015 par Peter van Rosmalen. L\u2019ann\u00e9e pr\u00e9c\u00e9dant le lancement de PaperWise, la petite-fille de six ans du fondateur a demand\u00e9 \u00e0 son grand-p\u00e8re : \u00ab Papy, si vous \u00e9puisez tout, que restera-t-il pour nous ? \u00bb. Cela a inspir\u00e9 \u00e0 Peter van Rosmalen l\u2019id\u00e9e de PaperWise. Il \u00e9tait temps pour une r\u00e9volution du papier.<\/p>\n<p>\u00c0 55 ans, il a quitt\u00e9 son emploi pour commencer sa grande aventure PaperWise. Sa devise : \u00ab si je ne change pas, qui le fera \u00bb. Peter a alors commenc\u00e9 sa recherche d\u2019usines capables de transformer les d\u00e9chets agricoles en papier et carton de haute qualit\u00e9.<\/p>\n<h2>Des progr\u00e8s tangibles quantifi\u00e9s en chiffres concrets<\/h2>\n<p>Plus d\u2019une d\u00e9cennie plus tard, l\u2019engagement de TIPA pour une solution d\u2019emballage organique, inspir\u00e9e par la nature, a remplac\u00e9 des milliers de tonnes de plastique conventionnel. En utilisant par exemple exclusivement des emballages compostables TIPA pour toute sa ligne de produits de base durables, PANGAIA a \u00e9pargn\u00e9 \u00e0 la plan\u00e8te 39,2 tonnes de plastique polluant et 1,5 million de sachets en poly\u00e9thyl\u00e8ne. Mais ce n\u2019est pas la seule histoire \u00e0 succ\u00e8s o\u00f9 une d\u00e9cision en apparence petite a eu, par le simple effet d\u2019\u00e9chelle, un impact positif \u00e9norme sur l\u2019environnement. TIPA a par exemple aussi permis au grand d\u00e9taillant britannique Waitrose d\u2019emballer ses bananes biologiques de mani\u00e8re \u00e9cologique. \u00c0 cette \u00e9chelle, des quantit\u00e9s inimaginables d\u2019emballages de bananes pr\u00e9sents dans plus de 300 supermarch\u00e9s r\u00e9partis au Royaume-Uni peuvent d\u00e9sormais \u00eatre consid\u00e9r\u00e9es comme \u00e9cologiques.<\/p>\n<p>Depuis son lancement en 2015, PaperWise est devenu le leader europ\u00e9en du papier et du carton issus de d\u00e9chets agricoles, avec plus de 2 000 clients dans 23 pays.<\/p>\n<p>Parmi les entreprises connues qui utilisent d\u00e9j\u00e0 PaperWise : Weleda, Heineken, Lufthansa, Hallmark, Pukka, Tony\u2019s Chocolonely et Landal GreenParks. Ensemble, elles donnent une seconde vie \u00e0 plus de 10,7 millions de kilos de d\u00e9chets agricoles sous forme de papier et de carton pour imprim\u00e9s et emballages de produits.<\/p>\n<p>Cela signifie que PaperWise a \u00e9conomis\u00e9 16 100 000 kg de CO2 en ne br\u00fblant pas les d\u00e9chets agricoles. En transformant les d\u00e9chets agricoles en papier et carton de haute qualit\u00e9, PaperWise a \u00e9pargn\u00e9 l\u2019\u00e9quivalent de 31 800 arbres.<\/p>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[394],"tags":[],"class_list":["post-19743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TIPA et PaperWise : des emballages jetables compostables avec le look and feel authentique du papier - Paperwise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paperwise.eu\/fr\/tipa-et-paperwise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TIPA et PaperWise : des emballages jetables compostables avec le look and feel authentique du papier - 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