{"id":6698,"date":"2025-12-07T06:28:45","date_gmt":"2025-12-07T05:28:45","guid":{"rendered":"https:\/\/paperwise.eu\/five-years-paperwise-paper-industry-revolution\/"},"modified":"2026-03-17T10:08:49","modified_gmt":"2026-03-17T09:08:49","slug":"five-years-paperwise-paper-industry-revolution","status":"publish","type":"post","link":"https:\/\/paperwise.eu\/en\/five-years-paperwise-paper-industry-revolution\/","title":{"rendered":"Five years of PaperWise: the paper industry revolution can no longer be stopped"},"content":{"rendered":"\n<section class=\"section-hero-paperwise text-color-light\" >\n    <div class=\"hero-background \" style=\"background-image: url('https:\/\/paperwise.eu\/wp-content\/uploads\/2025\/12\/website-artikelfoto-1100-x-450_persbericht-jubileum.png');\">\n\n        \n        <div class=\"container-fluid h-100 pt-4 pb-4\">\n            <div class=\"row h-100\">\n                <div class=\"col-12 d-flex align-items-end\">\n                    <div class=\"hero-content\">\n                        \n                        \n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<script src=\"https:\/\/www.youtube.com\/iframe_api\"><\/script>\n<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n    \/\/ Vimeo can run immediately since the SDK loads synchronously enough\n    const heroVideos = document.querySelectorAll('.hero-video-wrapper iframe');\n    heroVideos.forEach(iframe => {\n        if (iframe.src.includes('vimeo.com')) {\n            const player = new Vimeo.Player(iframe);\n            player.getDuration().then(duration => {\n                player.on('timeupdate', data => {\n                    if (data.seconds >= duration - 1) {\n                        player.setCurrentTime(0).then(() => player.play());\n                    }\n                });\n            });\n        }\n    });\n\n    \/\/ Collect YouTube iframes to initialize once the API is ready\n    window._ytHeroIframes = document.querySelectorAll('.hero-video-wrapper iframe[src*=\"youtube.com\"]');\n});\n\n\/\/ This is called automatically by the YouTube API once it's fully loaded\nwindow.onYouTubeIframeAPIReady = function() {\n    if (!window._ytHeroIframes) return;\n\n    window._ytHeroIframes.forEach(iframe => {\n        const videoId = iframe.src.match(\/embed\\\/([^?&]+)\/)[1];\n        const parent = iframe.parentNode;\n        iframe.remove();\n\n        const ytDiv = document.createElement('div');\n        ytDiv.id = 'yt-hero-' + Math.floor(Math.random() * 10000);\n        ytDiv.classList.add('hero-video');\n        parent.appendChild(ytDiv);\n\n        new YT.Player(ytDiv.id, {\n            videoId: videoId,\n            playerVars: {\n                autoplay: 1,\n                controls: 0,\n                loop: 1,\n                playlist: videoId,\n                mute: 1,\n                modestbranding: 1,\n                disablekb: 1,\n                playsinline: 1\n            },\n            events: {\n                onReady: function(event) {\n                    const duration = event.target.getDuration();\n                    setInterval(() => {\n                        const current = event.target.getCurrentTime();\n                        if (current >= duration - 1) {\n                            event.target.seekTo(0);\n                            event.target.playVideo();\n                        }\n                    }, 800);\n                }\n            }\n        });\n    });\n};\n<\/script>\n<section id=\"section-text-block_8949463ad38cbe7545a9ac7dfcd23340\" class=\"section section-text\">\n    <div class=\"container\">\n        <div class=\"section-text__wrapper text-align-left\">\n\n            \n                            <div class=\"section-text__content\">\n                    <p>The first step has been taken. Since its foundation five years ago, PaperWise has given more than 9 million kilos of agricultural waste a second life as paper and paperboard for printing and packaging. And that is just the beginning. From 2020, the company will combine innovative forces within Europe to make the production process from agricultural waste to paper pulp 100% sustainable. Harmless to both people and the environment.    <\/p>\n<p>PaperWise is changing the paper industry at a revolutionary and rapid pace. The company uses the stems and leaves left on the land after harvesting as raw material. Today, this agri waste is burned, with all the associated negative environmental consequences. &#8220;As soon as children at school learn that paper is made from agricultural waste, we will have achieved our goal and we will know that the paper industry has definitively changed,&#8221; says founder Peter van Rosmalen, expressing the sustainable mission of PaperWise.   <\/p>\n<p>New, sustainable technology<br \/>\nAfter five years of successful pioneering, the start-up PaperWise is ready for the next phase. To increase the environmental benefits many times over, the organization is pooling the knowledge of scientists, experts, and leading innovative companies on a global level. The goal: to develop a new, sustainable technology to transform agricultural waste into paper pulp. &#8220;Currently, this is still a chemical process that places a burden on the environment. Our aim is to make this process completely environmentally safe,&#8221; says co-founder Nick op den Buijsch.   <\/p>\n<p>The turning point<br \/>\nIn five years, PaperWise has grown into the European market leader in paper and paperboard made from agricultural waste, with more than 1,500 customers in 19 countries, ranging from Tony\u2019s Chocolonely, KPN, and Landal GreenParks to Jumbo, Heineken, and Rabobank. Founded as a social enterprise, the company maintains the balance between people, planet, and economy in all its decisions. This means, for example, that local farmers in India and South America, where the agricultural waste originates, also benefit from the success. &#8220;The mental switch must be flipped,&#8221; state Van Rosmalen and Op den Buijsch. &#8220;Our Earth is under far too much pressure. The ecosystem is disrupted, raw materials are running out, and more than three billion people worldwide live below the poverty line. We find that unacceptable.&#8221;    <\/p>\n<p>By transforming plant waste into high-quality paper and paperboard, PaperWise has saved 26,500 trees over the past five years. Together, this has prevented 25.5 km2 of deforestation\u2014an area the size of the city of Leiden, or 2,600 football fields.  <\/p>\n<p>The necessity of growth<br \/>\nMaking money is not a goal, but a must. Nick op den Buijsch: &#8220;That might sound strange, but sustainable companies are only future-proof if they make a profit without subsidies. Growth is necessary to finance these types of innovations and to realize our dream. We want to contribute to a world where waste does not exist and every residual material is the raw material for a new product. To achieve this, we need to mobilize as many people and organizations as possible. Only together can we change the paper industry. Together we can be Wise With Waste.&#8221; <\/p>\n<p>Special developments and events:<br \/>\nFrom meetings with Prime Minister Mark Rutte to royal lunches with Queen M\u00e1xima as Peter&#8217;s table companion; all PaperWise highlights are featured on our anniversary page.<\/p>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"section-full-width-image-wrapper\">\n    <section class=\"section-full-width-image section-full-width-image height-medium parallax-enabled\" >\n                    <div class=\"image-container\">\n                <img decoding=\"async\" src=\"https:\/\/paperwise.eu\/wp-content\/uploads\/2025\/12\/banner_2600-x-650px.jpg\"\n                     alt=\"\"\n                     class=\"full-width-image\"\n                     loading=\"lazy\">\n            <\/div>\n            <\/section>\n\n    <\/div>\n\n<script>\n(function() {\n    const parallaxSection = document.querySelector('.section-full-width-image.parallax-enabled');\n    if (!parallaxSection) return;\n\n    const parallaxImage = parallaxSection.querySelector('.full-width-image');\n    if (!parallaxImage) return;\n\n    function updateParallax() {\n        const rect = parallaxSection.getBoundingClientRect();\n        const windowHeight = window.innerHeight;\n\n        \/\/ Check if section is in viewport\n        if (rect.bottom > 0 && rect.top < windowHeight) {\n            \/\/ Calculate scroll progress (0 to 1) relative to viewport\n            const scrollProgress = (windowHeight - 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